The modular wireframe from week two is now our default for seasonal refreshes. Wish we had one more async week for translations.
listing optimization
PDP Story Architecture Lab
Teams rebuild a flagship PDP using a narrative spine, modular blocks, and evidence-backed claims. Includes peer review of two live listings.
₩890,000 informational only
Request information
Included focus
- Search-intent mapping worksheet
- Modular PDP wireframe set
- Live teardown of two participant SKUs
- Accessibility pass for image alt patterns
- Cross-linking plan for complementary items
- Revision checklist for policy-sensitive copy
Outcomes
- Publish a refreshed PDP skeleton for one hero SKU
- Align copy blocks with measurable PDP events
- Document a repeatable review cadence for merchandisers
Facilitator
Haneul Park
Former marketplace merchandising lead; focuses on narrative clarity.
Participant questions
Do you write final copy for us?
We coach and edit; your team owns publication. Full ghostwriting is not included.
Which platforms are referenced?
Examples draw from major Asian marketplaces; principles transfer to others.
Any prerequisites?
Bring analytics export access for at least one SKU; without data the lab is slower.
Experience notes
Tough feedback on our hero banner copy, but specific to PDP sections we actually ship.